Consistent corporate design in the hotel industry is not just limited to customised serviettes, table runners, beer mats, plate holders and glass coasters by Baekkelund, but also extends to room service. Paper caps to cover glasses and cups are just as important as disposable hand towels, disposable washcloths and bath mats.
Coasters, serviettes and beer mats with the host’s printed or embossed logo makes visitors feel special: “They pay attention to every little detail for my enjoyment” is the message that customised
tableware accessories sends. This first impression is further enhanced by the use of non-standard products, such as smooth pots, absorbent tissueplate holders and printed egg cozies for the breakfast table.